Community and Population Health Assessment Windshield Survey

There aren’t many community spaces, such as parks, and only one cafe and one grocery shop were noticed. Moreover, there are not many trees on the streets or sidewalks along the roads. The main neighborhood hangouts are the schoolyard and the local church. In terms of transportation, a car is the only option available to the citizens, and a gas station is available since the town has no public transportation, and the roads are unpaved, making it impossible to use bikes or other means. In general, the city lacks community spaces and recreation places that would help promote health through physical activity.

Social Media Campaign

The present initiative for promoting the health of the community is access to healthcare. The topic of primary prevention is connected to access to healthcare, and it is based on the Healthy People 2020 initiative (“Access to health services,” n.d.). As suggested by the health assessment and commentary from Jack Carter, this is a rural town with a limited opportunity for economic growth, which affects the accessibility of healthcare services for its citizens. Some people cannot afford basic things such as food or shelter. Moreover, the local clinic does not work on the weekends, and there is no pharmacy, which are the underlying causes of the health concern. Hence, the health concern is linked to a health inequity or health disparity within the target population because Sentinel Town does not have enough resources or funding to facilitate the adequate provision of healthcare services to all citizens. It seems that Sentinel Town does not have any primary prevention resources.

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The community plays a vital role in the assessment of the problem and the facilitation of its resolution. Community resources include the local clinic, and it appears that the local church is an important place for community gatherings, many activities are held there. Since the community does not have other places that could hold recreational activities and support the population’s health, the church and the clinic are the only places for health promotion.

Data about the topic and evidence-based resources on it is the statistics on healthcare access from CDC (2017), which suggests that only 87.6% of citizens have a place where they usually visit to receive healthcare services (para. 2). One of the key initiatives of the Healthy People 2020 campaign is increasing access to healthcare services for different communities. According to the initiative, “comprehensive, quality health care services is important for promoting and maintaining health, preventing and managing the disease, reducing unnecessary disability and premature death, and achieving health equity” (“Access to health services,” n.d., para. 1). Three main components facilitate this – insurance coverage, availability of services, and timely care.

Community Social Media Campaign

The objective of the campaign is to promote the understanding of healthcare’s role as an important factor of one’s life, with the focus on children immunization for the immigrant community, since the healthcare assessment results showcase that this is an issue. Next, the campaign will advocate for the adoption of telehealth as an affordable option for consulting with health professionals.

The first population-based social marketing strategy is the dissemination of information about the immunization of children, its importance, and its impact. It will help this initiative by notifying the immigrant families that they can get access to these resources. This can be done by placing infographics on Facebook, at the clinic, and school and translating information into Spanish. The second population-based social marketing is promotion, which will target access to care services with a focus on telehealth. It would improve the health message by creating a resource for community members where they will be able to read information about preventative care, exercises, diet, and options for telehealth access.

The social media platform that will be used for this campaign is Facebook because it allows creating groups and communities where information such as lengthy texts, infographics, and videos can be posted. Hence, the benefit of this platform in supporting preventative care is the ability to invite community members into one group and encourage discussions and dissemination of useful information – in this case, telehealth and availability of immunization for children. The target population will benefit from this because Sentinel’s citizens rely on one phy